Analisis Keunggulan Bersaing Air Minum dalam Kemasaan Merek Narmada terhadap Merek Aqua dan Netral di Kabupaten Lombok Timur: Analysis of Competitive Advantage of Narmada Brand Bottled Drinking Water Against Aqua and Netral Brands in East Lombok Regency. Aslamiah: J. Pend. Ekon. Sosbud. 2025;3(2):166-187. doi:10.66886/aslamiah-jpesb.v3i2.191