Pemanfaatan Data Analytics Dalam Analisis Pola Pembelian Konsumen Pada Aplikasi E-commerce Menggunakan Metode Market Basket Analysis: Utilization of Data Analytics in Analyzing Consumer Purchasing Patterns in E-Commerce Applications Using the Market Basket Analysis Method. Aslamiah : Jurnal Pendidikan, Ekonomi, Sosial dan Budaya, [S. l.], v. 4, n. 2, p. 322–332, 2026. DOI: 10.66886/aslamiah-jpesb.v4i2.308. Disponível em: https://www.jurnal.zarilgapari.org/index.php/aslamiah/article/view/308. Acesso em: 22 jun. 2026.