“Analisis Keunggulan Bersaing Air Minum dalam Kemasaan Merek Narmada terhadap Merek Aqua dan Netral di Kabupaten Lombok Timur: Analysis of Competitive Advantage of Narmada Brand Bottled Drinking Water Against Aqua and Netral Brands in East Lombok Regency” (2025) Aslamiah : Jurnal Pendidikan, Ekonomi, Sosial dan Budaya, 3(2), pp. 166–187. doi:10.66886/aslamiah-jpesb.v3i2.191.