Strategi Manajemen Kepala Desa dalam Mengembangkan UMKM terhadap Kesejahteraan Masyarakat di Desa Rensing
Strategic Management of Village Heads in Developing Micro, Small and Medium Enterprises (MSMEs) for Community Welfare in Rensing Village
Keywords:
Strategic Management, Village Head, MSMEs, Community WelfareAbstract
Economic activities aim to increase the power and standard of living of the community, because the community's needs will be met along with economic growth. This study aims to analyze the strategic management of the village head in developing Micro, Small, and Medium Enterprises (MSMEs) and its impact on improving the welfare of the community in Rensing Village. The main focus of this study is on the village head's strategy in planning, organizing, driving, and supervising MSME development programs. This study uses a qualitative approach with data collection methods through interviews, observation, and documentation. The main informants in this study consist of the Head of Rensing Village, the Village Secretary, and the Community. Data are analyzed descriptively through the stages of data reduction, and drawing conclusions. The results of this study indicate that the strategic management carried out by the village head in developing MSMEs in Rensing Village shows the existence of targeted planning and actions, improving the welfare of the community in the village is the main goal that can be achieved through various integrated approaches, both from economic, social, educational, health, and community participation aspects, Village Head Methods in Increasing Community Awareness and Participation in MSME Development. In increasing community awareness and participation, the village head uses a persuasive and educational approach, such as holding regular training, inviting the community to village meetings, and providing real examples of MSME success.
References
Achmad Amiruddin. (2018). Pemberdayaan Usaha Kecil Menengah (UKM) Binaan Dinas Perdagangan Kota Surabaya dalam Upaya Meningkatkan Kesejahteraan. Universitas Airlangga.
Ade Muhamad Alimul Basar. (2015). Strategi Usaha Kecil Menengah (UKM) dalam Meningkatkan Kesejahteraan Masyarakat. IAIN Syekh Nurjati.
Aji Damanuri. (2010). Metodologi Penelitian Muamalah. STAIN PO Press.
Arif Pratama Marpaung, Muhammad Shareza Hafiz, Murviana Koto, & Wulan Dari. (2021). Strategi Peningkatan Kapasitas Usaha Pada UMKM Melalui Digital Marketing. Seminar Nasional Kewirausahaan, 2(1), 294–300. https://doi.org/https://doi.org/10.30596/snk.v2i1.8273
Femy M. G., & Tulusan Very Y. Londa. (2014). Peningkatan Pendapatan Masyarakat Melalui Program Pemberdayaan di Desa Lolah II Kecamatan Tombariri Kabupaten Minahasa. Jurnal LPPM Bidang EkoSosBudKum (Ekonomi, Sosial, Budaya, Dan Hukum), 1(1), 92–105.
Fikri, R., Mujahidin, M. H., Sutisna, N. A., Najat, K., & Laksana, A. (2024). Dinamika Komunikasi Korporasi dalam Meningkatkan Keterlibatan Karyawan Generasi Z. Etic (Education and Social Science Journal), 1(2), 107–118. https://doi.org/10.64924/5kp76n74
Goso, G., & Bachri, S. (2016). Implementasi Pemberdayaan Usaha Ekonomi Mikro Kecil dan Menengah (UMKM). Jurnal Manajemen STIE Muhammadiyah Palopo, 2(1). https://doi.org/10.35906/jm001.v2i1.157
Hamid, R. S., & Ikbal, M. (2017). Pemberdayaan Pemuda Melalui Program Remaja Pintar Berbasis Ekonomi Kreatif Desa Lera Kecamatan Wotu Kabupaten Luwu Timur. RESONA : Jurnal Ilmiah Pengabdian Masyarakat, 1(1). https://doi.org/10.35906/jipm01.v1i1.250
Idayu, R., Husni, M., & Suhandi, S. (2021). Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Untuk Meningkatkan Perekonomian Masyarakat Desa di Desa Nembol Kecamatan Mandalawangi Kabupaten Pandeglang Banten. Jurnal Manajemen STIE Muhammadiyah Palopo, 7(1), 73. https://doi.org/10.35906/jm001.v7i1.729
Imran Ukkas. (2017). Strategi dan Upaya Pengembangan Usaha Mikro Kecil Menengah (UMKM). Berkemajuan: Jurnal Pengabdian Pada Masyarakat, 1(1), 24–27.
Isbandi Rukminto Adi. (2013). Kesejahteraan Sosial. Rajawali Pers.
Muhammad Fachri Fermana Nurhidayat, & Hari Bustomi Arifin. (2025). Efektivitas Program Pendampingan Usaha Mikro di Dinas Koperasi Usaha Mikro Kecil dan Menengah Kota Bandung. Kajian Administrasi Publik Dan Ilmu Komunikasi, 2(3), 360–373. https://doi.org/10.62383/kajian.v2i3.634
Mukti Fajar. (2016). UMKM di Indonesia Perspektif Hukum Ekonomi. Pustaka Pelajar.
S Sugiyanto, A Putri, & R Kartolo. (2021). Potensi Kekayaan Intektual Pada Pemberdayaan Umkm dan Koperasi Kota Tangerang Selatan. Proceedings Universitas Pamulang, 1(1), 502–520.
Supardi, S., Nugraha, N. M., Susanti, N., Sumantri, M. B. A., & Mukhlis, T. I. (2021). Peluang dan Perubahan Cara Berpikir Saat Pandemik (Pengabdian Kepada UMKM Binaan Kadin Provinsi Jawa Barat). Jurnal Pengabdian Dharma Laksana, 3(2), 162. https://doi.org/10.32493/j.pdl.v3i2.8841
Tanjung, R., Hendar, H., Juhadi, J., & Arifudin, O. (2020). Pengembangan UKM Turubuk Pangsit Makanan Khas Kabupaten Karawang. Jurnal Karya Abdi Masyarakat, 4(2), 323–332. https://doi.org/10.22437/jkam.v4i2.10561
Wiwin Suhada, Karlina Sofia, Siti Julaeha, Nyimas Winingsih, Jajang Perdana, Riski Hidayat, M. Rifki Mulyana, & Septian Krisna. (2025). Strategi Usaha Mikro Kecil dan Menengah (UMKM) Pasmini dalam Meningkatkan Ekonomi Masyarakat. Jurnal JPM, 5(1), 330–335. https://doi.org/https://doi.org/10.59818/jpm.v5i1.1344
